Barrier 4 Safeguarding – does everyone know how effective your safeguarding procedures are?
School staff anxiety around whether or not your venue meets their stringent safeguarding requirements can be a barrier if not handled correctly.
How you can help
Perception is everything. You may have excellent, up to date, safeguarding procedures in place that are of the standard schools expect but does the school know this? Consider preparing a safeguarding pack with what schools want to hear, for example, that all of your staff are DBS checked, that you have key staff trained in paediatric first aid, a copy of your safeguarding and child protection policy is available on your website and so on. If you are not sure how to design and write these policies to meet today’s requirements, contact us and we can help.
Ask schools if there is anything else they need to hear or see. Let them know if staff are trauma responsive because they have received training in Emotional Logic, de-escalation, dyslexia, ADHD or anything else that would be useful. Are your staff familiar with the contents of Keeping Children Safe in Education? What about site security? What about a major incident plan? Do schools know you have these in place? Are these available for them to read? All this gives a feeling of professionalism and reassurance. If your policies are out of date and have not been reviewed in recent years this will not inspire confidence.
Contact us if you would like help reviewing your safeguarding procedures and policies so that you can help schools overcome this barrier. We are the experts in helping you adapt your offer to attract more school visitors to your site. Our team is made up of currently serving teachers and school leaders.
Our next blog – Staff interaction barriers and how you can help ensure your staff don’t scare the schools away!
Barrier 3 Affordability
How you can help make visits more affordable for schools without reducing your entrance price
You might be surprised to learn that the cost of getting into your venue is not necessarily the biggest financial barrier schools face. There are often hidden costs such as the high cost of transport or if schools are required to pay for a number of additional adults.
The rising cost of fuel has mean that transport costs, particularly using coaches, can sometime make the visit unaffordable. You may want to explore setting up an arrangement with local coach companies to offer special deals for repeat business to your setting. It is also worth reminding the teacher who is booking that traveling outside of school hours is always cheaper. They can stay with you longer and possibly spend more!
Having to pay for additional adults
We all know that there are recommended adult to child ratios for different age groups, but some groups need additional supervision due to the particular cohort of children. This will be for a range of reasons – physical, emotional or educational needs, even safeguarding requirements. Teachers are sometimes surprised at how rigid certain venues can be when it comes to allowing free adult places and are put off by this.
When offering free adult places, consider the upselling opportunities – how much tea, coffee and cake will the adults buy while they are with you? How many of them will take up your offer of discounted return visits, bring their entire family, buy lunch in your cafe and take home souvenirs?
Contact us if you would like to know more about how to help schools overcome the financial barriers they face and attract more school groups to your venue. We are the experts in helping you adapt your offer to attract more school visitors to your site. Our team is made up of currently serving teachers and school leaders.
Our next blog – Safeguarding barriers and how you can help
Barrier 2 Awareness – Do the key people in schools know what you currently offer? How do you let schools know that you have the perfect venue for their educational visit?
Awareness barriers can arise on both sides.
Schools may not be fully aware of what educational experiences your venue can offer different age groups.
Venues are not always fully aware of what schools are looking for and their current offer may not fit what schools want. Thankfully, there are solutions to both of these barriers.
How you can help
As explained in our last blog, first plan, prepare and perfect your offer to schools and make sure it is linked to the current curriculum and high profile areas. Once that is done, the schools need to know what makes you better than the rest! Here are some of our top tips:
- Clarity on the education section of your website is key. Schools need to be able to see what you offer and know precisely how it meets their current curriculum needs.
- A targeted marketing program, focusing on your specific curriculum offer, aimed at the right people is essential. As you have probably discovered, traditional marketing methods don’t work well with schools; blanket emails to schools will not get to the people you want.
- Search engine optimisation and the use of specific, specialist websites can help get your message out there in the right places.
Contact us if you would like our help to tailor your offer, website or marketing plan to fit the current curriculum requirements and attract more school groups to your venue. We are the experts in helping you adapt your offer to attract more school visitors to your site. Our team is made up of currently serving teachers and school leaders.
Our next blog – Affordability barriers and how you can help without reducing your entrance price.