In this blog ‘Supporting Schools to Plan School Trips’, we offer our top tips on how you can help schools make the most of their outings to you. This will increase the likelihood of securing the school booking, ensure more repeat visits and create positive ‘word-of-mouth marketing for your setting.
It’s All about the Money
Giving advice and simple support to schools about how they can finance their school trips can make the outing seem more affordable. Can you be the source of well-needed advice such as charities that offer support for families to pay for trips or government initiatives? What about local travel support?
Information is Key
- Accessibility for disabled pupils
- Lunch space
- Storage information for bags
- First aid
- Educational offer
- Layout of your setting
- Parking information
Tell Them: ‘Put Your Feet Up’…
Make it easy for them. The more time you invest in creating an educational offer that cuts the teacher’s workload, the more likely they are to book with you. Whether this is creating regularly updated risk assessments or providing clear education plans, you will save them time. Therefore, the overall cost of your trip will reduce in their eyes; making you look like great value for money!
Go That Extra Mile
Going that extra mile will make all the difference. What can you think of that will make you stand out? Could it be a last minute checklist of essentials they may not have thought of or special shop time for the pupils to buy their souvenirs? You need to show that you are thinking of them and can not wait for them to join you. This will create positive ‘word of mouth’ marketing as well as increase the likelihood of repeat bookings.
Teachers are very busy. If you receive an enquiry, try to respond as quickly as possible or they will book elsewhere. Likewise, if they have booked with you already, ensure that you respond to any correspondence ASAP. They will be waiting for quick answers to any questions they may have asked.
Ensure that as much information is available on line as possible. Teachers spend a lot of ‘unsociable hours’ searching for school trips. If they can not access information quickly and easily (even if it is just a ‘contact us’ and the details on your website), they will look elsewhere for their trip. The more information you are able to give or hint at the better. This does not mean that all your hard work has to be available online for all to download, but give enough information and accessibility for them to understand how you can enhance their pupils’ learning and how they can find out more.
Offer a Visit or Meeting
This can be a clincher. Not only does the teacher get to have a free day out, they also see first-hand how your attraction can benefit their curriculum. If it is not suitable to join you, a phone call or webinar discussion to ensure that they understand what you can offer, the itinerary of the day and clarify any questions they may have, will be more effective than e-mails being pinged back and forth.
For further information about how our consultancy can improve your offer to schools or families, contact us on firstname.lastname@example.org or 07846281171.
Alternatively, fill in our Contact Us page and we will get back to you ASAP.